With Essops new concept design we sought to add more emphasis to customer browsing, rather than buying. In the past, customer transactions used to be the primary focus, but now customer experience is just as important. One of the main aims is to provide a satisfying experience for customers so they’re more likely to return in the future. Through better product presentation and store layouts, Essops can now provide a world class shopping experience that customers will remember.

When retailers move from selling ‘what they do’ to a position of ‘why they do what they do’, they engage the shopper’s right brain in processing contextual relationships and generating meaning.

This new concept combined with Essops deployment of the latest retail mobile tech, through posibolts omnichannel solutions, means Essops will continue to lead the home furniture sector for years to come.